By Frans Johansson
Frans Johansson’s The Medici influence indicates how leap forward rules generally ensue after we convey ideas from one box right into a new, unusual territory, and gives examples how we will be able to flip the guidelines we find into path-breaking innovations.
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Additional resources for The Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Intersectional innovations also do not require as much expertise as directional innovation and can therefore be executed by the people you least suspect. Although intersectional innovations are radical, they can work in both large and small ways. They can involve the design of a large department store or the topic of a novella; they can include a special-effects technique or the product development for a multinational corporation. In summary, intersectional innovations share the following characteristics: ➣ They are surprising and fascinating.
Raspberry sorbet is Swedish; lemon grass yogurt . . well, most Swedes at this time had probably not even heard of lemon grass, let alone yogurt made out of it. In these recipes we can find at least part of the answer to the mystery of Samuelsson’s success. Although it defies intuition, combining tandoori spices and smoked salmon works extraordinarily well, and that daring is what makes Samuelsson unique. Impossible combinations are original and playfully wonderful. How about nettle soup with a sea urchin lollipop?
But a writer for a sport-fishing magazine may see something very different. He may think instead of his latest fishing trip, instantly recalling the tackle he used and a story he should write about it. The mind works this way because it follows the simplest path—a previous association. Although the chef may know of sport fishing, and even have done it on occasion, it is much more likely for her mind to quickly lead the thought pattern, with little or no effort, to the field she uses most—cooking.