By Jim Krause

Don't look forward to suggestion to Strike

Whether you're dealing with a brand new emblem venture or you've reached a block on your present paintings, the emblem Brainstorm publication will encourage you to contemplate clean artistic techniques that would spark beautiful, sensible and enduring layout solutions.

Award-winning clothier Jim Krause (author of the preferred Index sequence) deals a sensible, systemic exploration of alternative sorts of trademarks and brand components, including:

Symbols
Monograms
Typographic Logos
Type and image Combinations
Emblems
Color Palettes
Through a mixture of unique, visible idea-starters and boundary-pushing routines, the brand Brainstorm e-book can assist you strengthen uncooked brand suggestions into presentation-ready fabric.

Show description

Read or Download The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions PDF

Similar design books

Optimum Design of Structures: With Special Reference to Alternative Loads Using Geometric Programming

This ebook offers the built-in strategy of research and optimum layout of buildings. This strategy, that is less difficult than the so-called nested process, has the trouble of producing a wide optimization challenge. to beat this challenge a strategy of decomposition by means of multilevel is constructed.

Surface Plasmon Resonance Sensors: A Materials Guide to Design and Optimization

This publication addresses the real actual phenomenon of floor Plasmon Resonance or floor Plasmon Polaritons in skinny steel motion pictures, a phenomenon that is exploited within the layout of a giant number of physico-chemical optical sensors. during this therapy, an important fabrics facets for layout and optimization of SPR sensors are investigated and defined intimately.

Multifunctional Polymeric Nanocomposites Based on Cellulosic Reinforcements

Multifunctional Polymeric Nanocomposites in line with Cellulosic Reinforcements introduces the leading edge functions of polymeric fabrics in accordance with nanocellulose, and covers extraction tools, functionalization ways, and meeting how to let those functions. The e-book provides the cutting-edge of this novel nano-filler and the way it allows new functions in lots of assorted sectors, past latest items.

Extra info for The Logo Brainstorm Book: A Comprehensive Guide for Exploring Design Directions

Sample text

It places the work of coming up with these ideas on your potential customers, and lays a foundation for repeatable success. ” “Sales Safari is ‘net ethnography,’ combined with some close reading and empathy,” she says. ” In case you’ve forgotten, ethnography’s central premise is that you can learn what people actually do when they’re not aware that you’re looking. By observing what people do and say, you’ll understand how they behave on their terms and not on yours. Why’s this important when creating products?

He operates on the theory that it is better to be right than to be original; therefore, he steers a course somewhere between daring and caution. If the merchandise doesn’t sell, the designer has not accomplished his purpose. —HENRY DREYFUSS, DESIGNING FOR PEOPLE Barring any potentially politically incorrect characterizations in the preceding quotation, Dreyfuss might as well be talking about modern digital product design. If we accept that a digital product’s purpose is to serve a customer (and I hope that you can after all of the history we’ve explored together), then a product designer’s primary job is to understand the audience they’ve chosen to serve.

I’m particularly fond of this topic—I enjoy geeking out about products, writing design deconstructions, and swapping discoveries with smart folks. But these conversations provide more than just entertainment value: They are also a great learning opportunity. Understanding the subtleties of good and bad products is critical for product builders. Immersed within the audience, Hoover launched an early version of Product Hunt that was a simple email list. He reached out to people he knew would be receptive.

Download PDF sample

Rated 4.80 of 5 – based on 26 votes