By M. Clayton

This publication units out a scientific technique to comprehend who you must impact, the right way to review the concern you provide to every individual, what strategies will paintings the simplest, and the way to plot and execute your crusade. It offers strong instruments and approaches which use the psychology of impact and grounds them in adventure of coping with initiatives and change.

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Extra resources for The Influence Agenda: A Systematic Approach to Aligning Stakeholders in Times of Change

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Only people with deep immersion hear a foreign language and process it instantly. So when speaking with non-native speakers, slow down, repeat key concepts in different ways and give long pauses. And be careful about the language you use and how you use it – especially when working in a different culture from your own. Examples ∞ The British English expression ‘to be perfectly honest’ means little other than emphasis that you are expressing a difficult point of view. ’ ∞ British speakers often favour dramatic understatement (meiosis), saying, for example, ‘I’m a bit disappointed’ to mean ‘I am absolutely furious’.

6. 7. Who is instrumental in making things happen? Who should we be talking with? Who is getting in the way? Who is holding vital resources? Who has useful skills or knowledge? Who is benefiting? Who is losing out? 35 Who are Your Stakeholders? 8. Who has to make compromises because of what we are doing? 9. Who is getting kudos or credit – or claiming it? 10. Who is feeling criticised? Have the majority of your group work together to create the story, with each person looking for added detail. One or two members of the group would be tasked with listening for characters (stakeholders) who are referenced, either directly or indirectly.

Controlling your emotions is essential if you are going to manage your stakeholders well and vital if you are to retain control of events. A roadmap through The Influence Agenda Now we have introduced the stakeholder engagement process that we will use throughout this book, let’s review the route through the next nine chapters. Chapter 2: Who are Your Stakeholders? We will start by thinking about the strategic context and what you want to achieve, and will then turn our attention to the practical ways you and your team can identify who your stakeholders are.

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