By Dave Wooldridge


The out of the ordinary good fortune of the iPhone, iPad and the iPod contact has ushered in a “gold rush" for builders, yet with good over 300,000 apps within the hugely aggressive App shop, it has turn into more and more tricky for brand new apps to face out within the crowd. reaching patron information and revenues durability in your iOS app calls for loads of association and a few strategic making plans. up to date and improved for iOS four, this bestselling publication will assist you contain advertising and enterprise savvy into each point of the layout and improvement procedure, giving your app the very best probability of succeeding within the App shop.
The company of iPhone and iPad App improvement was once written by way of skilled builders with company backgrounds, taking you step by step via budget friendly advertising concepts that experience confirmed winning for pro iOS app creators - ideal for self reliant builders on shoestring budgets. No past enterprise wisdom is needed. this is often the booklet you would like you had learn ahead of you introduced your first app!
What you are going to examine * research your principles and festival, and establish your viewers to judge revenues strength. * guard your enterprise and highbrow estate and keep away from power felony hassles. * remodel your iOS app right into a strong advertising instrument. * construct synergy with in-app cross-promotion and social media, and Apple's video game middle. * make the most of revenue-generating company types corresponding to in-app advertisements and In-App buy. contains broad assurance of the iAd framework and the shop equipment API. * increase usability and enforce powerful checking out. * Create a pre-release buzz on-line with Twitter, fb, blogs, and a committed web site. * effectively navigate the App shop submission strategy. * Execute a post-release business plan with press releases, app stories, promotional revenues and giveaways. Who this publication is for This booklet is for any developer seeking to construct a winning enterprise promoting iPhone, iPod contact, and iPad apps in Apple's iTunes App shop. the entire code examples integrated during this booklet may be downloaded from desk of Contents * Seeing the large photo in a Crowded App shop market * doing all of your Homework: interpreting iOS App principles and appearing aggressive study * holding Your highbrow estate * Your iOS App Is Your strongest advertising device * Social Inception: selling Your Apps inside of Apps * funds for not anything: while It will pay to Be loose * Monetizing loose Apps with iAd and different In-App advertisements possibilities * Exploring the Freemium version with In-App buy * trying out and value: placing Your top Foot ahead * Get the occasion begun! making a Prerelease Buzz * Keys to the dominion: The App shop Submission technique * expanding understanding to your iOS App * on-line assets for App examine and advertising

Über den Autor

As the founding father of electrical Butterfly, Dave Wooldridge has been constructing award-winning websites and software program for 15 years. while he isn't growing Mac and iPhone apps, he are available writing. Dave is the writer of The enterprise of iPhone App improvement: Making and advertising Apps that be successful and has written a variety of articles for prime tech guides, together with a per 30 days software program advertising column for MacTech journal. persist with Dave at

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In comparison, Digital Chocolate’s 3D Rollercoaster Rush has quite a long name in the App Store, but its actual bundle display name is shortened to 3D Coaster to ensure that it fits under the app icon on an iPhone home screen. Luckily, users recognize the shortened coaster as meaning rollercoaster. ” badge (shown in Figure 2–4). If you do use an abbreviated name for your application bundle display name, take great care that it is not radically different from its App Store name. If the two names don’t appear related in the eyes of Apple’s app review team, it can be grounds for rejection from the App Store.

CHAPTER 3: Protecting Your Intellectual Property If you choose an app name that suggests the function of your app, you may want to take extra effort to make your icon distinctive. Figure 3–1 shows some examples of distinctive icons, compared with some icons that are less distinctive. Figure 3–1. Tip calculator names and icons, from least to most protectable Trade Secrets As a developer, you probably have some secrets worth protecting. Maybe it is the concept for your next game or app, an algorithm that makes your apps more efficient, or the source code behind one of your app’s features.

Gov/efile/portal/efs-unregistered. The Patent and Trademark Office has some instructions and information regarding provisional patent application on its web site. Additionally, there are some resources available from legal publishers like Nolo Press. For example, Patent Pending in 24 Hours by Richard Stim and David Pressman (Nolo, 2009) can walk you through the process. If you think you are going to follow up with a nonprovisional patent application, you might also want to consult with the attorney who will be filing your full application.

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