By Michael Beasley

Practical net Analytics for consumer event teaches you the way to exploit net analytics to aid resolution the advanced questions dealing with UX execs. inside of this e-book, you'll discover a quantitative process for measuring a website's effectiveness and the equipment for posing and answering particular questions about how clients navigate an internet site. The e-book is equipped in keeping with the worries UX practitioners face. Chapters are dedicated to site visitors, clickpath, and content material use research, measuring the effectiveness of layout adjustments, together with A/B checking out, construction consumer profiles in line with seek behavior, helping usability attempt findings with reporting, and extra. this can be the must-have source you want to begin capitalizing on net analytics and learn web content effectively.
• realize concrete details on how net analytics facts help person examine and user-centered layout
• methods to body questions in a manner that allows you to navigate via colossal quantities of knowledge to get the reply you need
• the way to assemble info for personas, be certain habit present in usability checking out, help heuristic overview with info, research key-phrase facts, and know the way to speak those findings with enterprise stakeholders

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Cookies A cookie is a piece of data that a website stores on users’ computers. They are used to keep track of things like user preferences, what the user was doing on 27 28 Chapter 3: How Web Analytics Works the website the last time he or she visited, and to keep track of whether a user is currently logged on to a website or not. , through a search engine). As the user moves from page to page, the cookie lets analytics know that these pageviews are all part of the same visit. If the user does not load a page on the website for a certain period of time, the visit ends.

If you are able to make sense of the data, then expand the scope of your analysis. SHOWING YOUR WORK It is essential both for credibility and to make it easier to go back and revisit analyses to show your work. In other words, to supply the data you used or instructions on how to obtain the same data, as well as a record of the transformations you performed. This doesn’t mean actually trying to force stakeholders to review every datum. They should simply be available for situations like the 1 time out of 10 when the executive wants to ask deep, probing questions of your findings, or an analyst with a differing viewpoint challenges your findings.

This feature works much like advanced segments, which we will cover in Chapter 9. 5, compared to data from an earlier month. Note that the data are sorted in order of pageviews from the more recent month. 8 (Continued) Beyond Tables There are other ways to display data besides the humble table, available through the buttons in the upper right corner. Percentage You can take a single metric from the table and show not just the actual value (like how many visits came from each kind of mobile device), but also what portion of all visits each row represents, along with a pie chart to visualize the relative amounts of each row.

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