By Bill Moggridge, Branko Lukic, Barry M. Katz

The "objective" international is certainly one of evidence, facts, and reality. the realm of the "nonobject" is set notion, adventure, and risk. during this hugely unique and visually extravant ebook, Branko Lukic (an award-winning dressmaker) and Barry Katz (an authority at the heritage and philosophy of layout) think what might take place if layout begun no longer from the thing yet from the distance among humans and the items they use.

The "nonobject," they clarify, is the designer's own scan to discover our relation to the observable international. in order that they convey us an umbrella that places us in a harmonious courting with nature by means of sending falling rain speeding during the deal with from an upturned best that resembles a flower; a spoon with a myriad of tiny bowls that let us to get pleasure from our soup; a "superpractical" cellphone with keypad, speaker, and microphone on each floor.

They think the best fabric, "Thinium," tremendously skinny and quite powerful, environmentally and aesthetically valuable. They express us clocks and watches that unfastened us from time instructed through man made demarcation and examine the potential for a digicam that captures the a part of the scene we didn't see.

In NONOBJECT, product layout meets philosophy, poetry, and the theater of the mind's eye. The nonobject fills us with shock and pleasure.

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What if we were able to expand the horizon of possibilities with a camera that captures the other half? The person taking the photo is able now to photograph Mt. Rainier through a rain-spotted windshield but also the restless kids misbehaving in the back seat. Behind-the-Scenes Camera gives us the scene in front of us and also takes us behind the scenes to a legitimate piece of the experience that we might not have seen and would otherwise never remember. The value of such a camera is more than a megapixel and more than a brand.

Something like this happened once before. ” Nitrocellulose. Acrylic Styrene. Cast phenolic. Neoprene. ” Fire a bullet into impregnable Bakelite, or build a rocket ship out of lightweight melamine and launch it into outer space. The new Impossibles, however, are different. Unlike the industrial petrochemicals of yesterday, every one of them occurs naturally, even luxuriantly, in the imagination. They require no mines or refineries. They are flexible, 100 percent biodegradable, and leave no toxic residue or bitter aftertaste.

These are materials so strong and so pure and so light that we can literally bend them to our will. Thinium was the first, and now there is hardflex— imagine a bicycle helmet manufactured out of a single piece of material that is soft and yielding on the inside and hard on the exterior. Other Impossibles will surely follow: Twistium. Extrudium. Pleasurium. Each is characterized by a single defining property that can be extrapolated to the furthest reaches of the imagination. Something like this happened once before.

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