By Tom McBride, Ron Nief

An pleasing journey via popular culture, for the "old fogeys" and "kids those days"

Today's kids and twentysomethings have by no means obvious a true aircraft price tag. To them, point-and-shoot cameras are so final millennium and "Star Wars" is a film, no longer a security method. the area perspectives of today's old and young have by no means been extra different.

In this exciting romp via American tradition, the creators of the Beloit collage mind-set record discover seventy five icons once-famous and now forgotten—from Abbott and Costello to the making a song telegram. filled with wonderful evidence, trivialities, and images, this can be the best reward for college kids, their oh-so-outdated mom and dad, and dad tradition experts nostalgic for days passed by.

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Extra info for Mindset List of the Obscure: 74 Famously Forgotten Icons from A to Z

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He was the master of palaver. Observing that most radio announcers were stiff and formal baritones, he concluded there was a market for soft-­speaking, neighborly, spontaneous, folksy tenors. indd 14 7/2/14 4:05 PM The Mindset List of the Obscure every morning with his soon-to-be-famous features: commercial sponsors such as Chesterfield cigarettes, Singer sewing machines, Lipton tea, and Paper Mate pens; a personable basso announcer named Tony Marvin; singers such as Frank Parker and Julius La Rosa; and above all, Godfrey’s constant stream of unpredictable chatter.

Ironically, it was the monochromatic Bakelite that got all the oohs and ahhs, back when plastic of any sort was highly notable. Now plastic is about as remarkable to us as a microwave is. In fact, the microwave is probably housed in plastic. Yet we should not take plastics for granted. Imagine the world we would live in if everything had to be housed in wood or metal. Think of how colorless the world would be, how heavy its artifacts. Bakelite was the pioneer of a most useful and lovely product.

Manufactured by Bristol-­Myers Squibb, the company was making so much money in pharmaceuticals by the ’70s that it felt it could stop supporting Ipana even if sales dropped as a result. indd 47 7/2/14 4:05 PM Tom McBride and Ron Nief popular in places such as Turkey, and in 2009 even came back as a “retro brand” in Canada. In the United States, it is largely forgotten. It has no cultural currency at all. The fact that computer spell-­checkers flag “Ipana” as a misspelled or unknown word is a possible clue to its present obscurity.

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