By Prof. Dr. Roman Boutellier, Dr. Oliver Gassmann, Dr. Maximilian von Zedtwitz (auth.)
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Extra resources for Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
The risk is spread out over a large number of small projects, risk is managed following an insurer's attitude: The law of great numbers prevents great turmoil. Thus, there will be projects with emphasis on corporate view-points as weIl as regional ones, but most will take place within the divisions and are directed towards improving existing products or creating products for the next generation. Further on, the air gets thin! 14 More emphasis on corporate culture Depending on shared markets and common technology interests, some groups of divisions (especially when they are under the same group executive) may help each other technically in networking for scientific and technical information, technology transfer, and technical assistance.
Ford finds it easier to design and develop product variants or to monitor European Community politics (affecting automobile manufactures in terms of environmental laws, for instance) from Aachen than other attractive locations such as Cambridge, UK. 3. 10 hot spots in the US für technology development. rom Comello (1998). 2 Trends and Drivers in R&D Location 43 Spill-over effects in know-how transfer oeeur when people from different locations beeome part of the same team: Informal know-how transfer by means of sharing experienee is often much more efficient than formal distribution of knowledge by means of blueprints, internal memos or patent rights.
2 Key Topics in Global R&D Management The outlined changes in the global environment of technology-intensive multinationals have led to complex topics in organizing global R&D. In the following section we sumrnarize the key issues which have emerged from our empirical research and the case studies in this book. 1 Challenges of Organizing International R&D 1. Phase 2. Phase 3. Phase eoncorde Boeing 777 27 4. Phase Project Control Project Selection Project Team Members Project Organization Project Internatio· nalization Example Zeppelin 11950 1960 1970 Airbus 11990 12000 Fig.