By Rebecca Henderson, Ranjay Gulati, Michael Tushman

The company case for performing sustainably is turning into more and more compelling - lowering our worldwide footprint to sustainable degrees is the defining factor of our occasions and it truly is person who can basically be addressed with the lively participation of the personal quarter. notwithstanding, persuading well-established firms to behave in new methods is rarely effortless.

This ebook is designed to help enterprise leaders and organizational students who're grappling with this problem via pulling jointly cutting edge insights from a few of the world's most sensible researchers as to how organizational switch typically - and sustainable switch particularly - might be such a lot successfully controlled. The booklet starts via laying out the industrial case for switch, whereas next chapters describe how leaders at businesses corresponding to Du Pont, IBM and Cemex have reworked their companies, exploring concerns similar to the function of the senior staff and the ways that companies shift their identities, construct leading edge cultures and methods, and start to alter the area round them. enterprise leaders will locate the publication a resource of either robust examples and instantly actionable principles, whereas students should be deeply intrigued through the insights that emerge from the cross-cutting exploration of 1 of the hardest demanding situations our society has ever confronted.

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Henderson, R. M. and Clark, K. B. (1990) “Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms,” Administrative Science Quarterly 35: 9–30. Hinings, C. R. and Greenwood, R. ” Administrative Science Quarterly, 47 (3): 411–21. Jones, D. (2012) Who Cares Wins: Why Good Business is Better Business. New York: Pearson. Leonard-Barton, Dorothy. (1992) “Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development,” Strategic Management Journal, 13 (summer): 111–26.

1990) “Architectural Innovation: The Reconfiguration of Existing Product Technologies and the Failure of Established Firms,” Administrative Science Quarterly 35: 9–30. Hinings, C. R. and Greenwood, R. ” Administrative Science Quarterly, 47 (3): 411–21. Jones, D. (2012) Who Cares Wins: Why Good Business is Better Business. New York: Pearson. Leonard-Barton, Dorothy. (1992) “Core Capabilities and Core Rigidities: A Paradox in Managing New Product Development,” Strategic Management Journal, 13 (summer): 111–26.

We then turn to a brief summary of the book, highlighting the approaches that our contributors suggest are most likely to accelerate these kinds of changes. 1. World population THE ENVIRONMENTAL CHALLENGE The environmental challenges we face are both daunting and imminent. 1 Unfortunately, as the twenty-first century unfolds it is becoming increasingly clear that our current economy is not—by this definition—sustainable. 1) (MIT “Joint Program Energy and Climate Outlook 2012”). At the same time, the economy has grown exponentially.

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