By Darrel Rees
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Additional resources for How to Be an Illustrator, Second Edition
D. magazine, (photo originally shot by Graham MacIndoe). Design, Luke Hayman laptop and click through the site but it doesn’t have the impact and is often a little disappointing. The iPad is great for animations. Given the ease of viewing images online, do you still feel inclined to see artists with their portfolios? > When there’s time it’s nice to meet the person and to see the work in a physical form. Sometimes artists bring books or large-scale prints that make the work more special through use of materials and colours that don’t translate to the screen.
Apart from its usefulness, I think we have to embrace the online community or get left behind. Has the promotional landscape changed in the last six years? > Completely. Facebook, Twitter, blogs have completely reshaped the landscape. Everyone has a virtual voice. Do you see clients face to face? > Yes. I like meeting people, so from time to time I’ll go and see someone. Also, sometimes I’m contacted by people and I’ll have a meeting with them, look them in the eye! I think meeting a client face to face is really important.
40 Preparing your portfolio display entails such extra work for the recipient as downloading software he or she doesn’t already have. If someone has asked you to send some examples of your work, check how they would like to receive them. If in doubt, use the simplest option. 41 A digital portfolio is undoubtedly flexible, but you need to consider how convenient it is for someone to view at, for example, a face-to-face meeting. Most people still prefer to flick through a ‘book’ portfolio, to see what images look like on a page, rather than at screen resolution.