By Richard F. Miller

In 'Fighting Words', award-winning writer Richard F. Miller (In phrases and Deeds) seems to a couple of history's such a lot winning conflict speechmakers to respond to the age-old query of ways. How did Pope city II's speech persuade tens of millions of Europeans to salary the 1st campaign, a deadly, and for plenty of, a one-way trip to Jerusalem? How did George Patton's speech remodel the golf green little ones of the 3rd military into the phobia of the 3rd Reich? How did the phrases of normal David Petraeus resurrect a wasting attempt in Iraq and within the strategy, retrain his infantrymen for a brand new type of war?

Miller argues that human persuasion is seamless and that the persuasive thoughts wherein males (and more and more girls) are recruited, expert, and exhorted for battle should be utilized to politics and business.

For those that manage-whether a comfort shop or a Fortune 500 company-motivating, teaching, and getting ready your humans to accomplish their jobs is, for the powerfuble supervisor, activity One. And in case you realize that during this partisan age, politics is simply conflict by means of different ability, 'Fighting Words' applies the insights of conflict speeches to politics. Miller concludes his research by means of examining 3 of President Obama's so much winning and arguable speeches in line with the teachings realized from the good army motivators of historical past. What did the president do correct? What did he do unsuitable? What can he do better?

Miller doesn't speculate approximately "what works" at the public podium. fairly, he analyzes actual ancient examples and extracts their lessons-from Alexander the good to normal David H. Petraeus and President Obama. As Miller aptly demonstrates, persuasive innovations in response to love, hate, accountability, patriotism, comradeship, worry, and disgrace are as commonplace this day as they have been in antiquity.

'Fighting Words' bargains a catalog of time-tested, potent conversing options whose double-edged usefulness extends some distance past any battlefield.

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Additional resources for Fighting Words: Persuasive Strategies for War and Politics

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The testimony is given by language itself and the god names a potentiality implicit in the very act of speech. The testimony that is in question in the oath must therefore be understood in a sense that has litde to do with much of what we normally understand by this term. It concerns not the verification of a fact or an event but the very signifying power of language. When in the discussion of the oath given by Hector to Achilles (//. 254—55), we read that the gods "are the fittest witnesses [mar- 34 The Sacrament of Language tyroi\ and guardians of all covenants [episcopoi harmoniaon]" the "joining together" (such is the original meaning of the term harmonia, which comes from the vocabulary of carpentry) of which the gods are witnesses and guardians can only be that which unites words and things, that is, the logos as such.

3. The oath is the logos of God, and only God swears truly. 4. Men do not swear by God but by his name. 5. Since we know nothing of God, the only certain definition that we can give of him is that he is the being whose logoi are borkoi, whose word testifies with absolute certainty for itself. The oath, defined by the correspondence between words and actions, here performs an absolutely central function. This happens not only on the theological level, in that it defines God and his logos, but also on the anthropological level, since it relates human language to the paradigm of divine language.

But is this really so? It has been observed that the testimony at issue here differs essentially from testimony in the proper sense, like that of a witness in a trial, because it cannot be contested or verified in any way (Hirzel, 25). And not only does the number of the divinities invoked tend to increase well beyond the number of "legal Gods" {nominoi theoi or theoi horkioi) to the point of including eight, sixteen, and finally "all gods" (as in the Hippocratic oath), but at times they include rivers, trees, and even inanimate objects (the "bridal bed," lechos kouridion in //.

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