By Martina Schmidt-Tanger, Holger Backwinkel

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Read Online or Download Erfolgreiches Coaching für Teams: NLP professional für Team- und Konfliktcoaching: NLP professional für Team- und Konfliktmanagement PDF

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Extra info for Erfolgreiches Coaching für Teams: NLP professional für Team- und Konfliktcoaching: NLP professional für Team- und Konfliktmanagement

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What you potentially give up in book sales, you make up in seminar fees. When a book hits the Business Best-Seller List, or the New York Times Best-Seller List, it is the equivalent of an Academy Award. When an actor is nominated, the cost of hiring that actor goes up. When an actor wins the award, the cost goes up even higher. You do the math. When you are marketing your services, which sounds better, “Please welcome author Glenn Faulkner” or “Please welcome best-selling author Glenn Faulkner”?

I will give them time to worry about what they are wearing, where they are sitting, what I look like, and so forth. By the first break, I would like to think that I have created a spark of interest. By lunchtime, maybe a couple of head nods of approval. By the end of ■ 32 ■ ■ Working with Adult Audiences ■ the day, we have interest. By the end of the second day, we have a lot of interest. By the end of the third day, they cannot wait to start the next day. By the end of the program, it is my hope, they have just completed the best training they have ever attended.

It also introduces a little bit of mystery. After a month or two, I don’t really know how many pages I’ve written in total, and I like it that way. That is a reward I allow myself at the end of each month. At that time I add the month up, and the other month or two that precedes it to the total. It’s a terrific feeling when the number crosses over the first 100-page barrier! Allow me one last suggestion about your writing that will help you to get to that first 10-page barrier. Don’t micromanage your writing.

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