By David A. Lauer, Stephen Pentak

Packed with countless numbers of beautiful examples of profitable dimensional layout, this how-to publication explains layout idea and offers you the instruments priceless so that you can create winning designs your self. layout fundamentals offers artwork basics strategies in complete - to four-page spreads, making the textual content functional and straightforward that you can discuss with whenever you paintings.

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Additional info for Design Basics, Eighth Edition (with Art CourseMate with eBook Printed Access Card)

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Trial and error, intuition, or deliberate application of a system is set into motion. At this point an idea starts to take form, whether in a sketch or in final materials. The artist Eva Hesse got right to the point with her observation on materials: Two points of view— a. Materials are lifeless til given shape by creator. b. * Eva Hesse is known for embracing apparent contradictions in her work. The studio view (A) presents a number of her sculptural works that embody both of the preceding points of view.

However, these light elements are not placed aimlessly around the composition but, by proximity, are arranged carefully to unite visually. Four of the figures form the apex of an equilateral triangle at the center of the painting. This triangle provides a stable unifying effect. El Lissitzky’s Here are Two Squares (D) is a nonobjective “construction” from a series of related designs. They tell the story of a radical approach to visual communication from early in the twentieth century. In this example (one of six in the series) the black square, tilted red square, and text below the frame are tied together by proximity.

D E 2003 BMW Z4 Roadster. Courtesy BMW of North America, LLC. Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part. Due to electronic rights, some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning experience. Cengage Learning reserves the right to remove additional content at any time if subsequent rights restrictions require it.

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