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4 Resource issues Source: Adapted from Johnson and Scholes (1999) Change Management The information you gather about these different resources will be useful for recommending both: + + what the objectives of the organisation should be in this area how to achieve those objectives, for example, the skills possessed by the workforce and their adaptability are key considerations when planning the change process necessary to achieve the recommended objectives. Draw ing conclusions We have warned about the dangers of analysis paralysis.

Stonehouse, G. and Houston, B. (2002) 2nd edition, Business Strategy: an Introduction, Elsevier ButterworthHeinemann This is an accessible textbook that provides a straightforward and comprehensive guide to complex issues and concepts. See Chapters 4 and 5 for products and markets, including market segmentation, product life cycles and new product development. See Chapter 6 for a new view on SWOT and PESTLE analysis - SPENT analysis. 2 The conditions for change Johnson, G. and Scholes, K. (1999) 5th edition, Exploring Corporate Strategy, Prentice Hall Europe This is a classic work on corporate strateby.

These building blocks may be initiatives that take place across the whole organisation, for instance, company-wide training programmes. They may also be the responsibility of a specific function, say the implementation of new systems for placing orders with suppliers. 3 Planning the programme Again, some may look like conventional projects, say the commissioning of new plant, while others may be softer, such as setting up cross-functional teams to review employee attitudes to improving communication within the organisation.

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