By Jonne Ceserani

Innovation, creativity and alter are the lifeblood of commercial yet unlocking the leading edge skill of a company could be a tough procedure.

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Additional info for Big Ideas: Putting the Zest Into Creativity and Innovation at Work

Sample text

2. Walk through the logical levels step by step in the present state. Do this by stepping on to each tile in turn. You may find it helpful to close your eyes. As you stop at each level and consider what comes to mind, notice what you see, hear and feel in that place. Take as long as you like to do this. As you finish, you may wish to make some notes of what came to mind. Ask yourself the question that relates to each level repeatedly – see the following diagram – to help gather the information.

Once you know your goal, you can experiment with ways of achieving it. If you pay attention to the results and responses you get to your actions, you can then check whether your actions are moving you closer to realizing your goal. If the effect of your actions is not what you want, you can then modify your actions. ᔡ If what you’re doing isn’t working, do something different – anything, as long as it’s different from what you were doing before. ᔡ There is no such thing as failure, only feedback.

Action plan and midpoint goals – what is the next step? – What roles will people play? – Who is responsible for the different actions? – When will the different actions be achieved by? – Who else needs to be involved, consulted or informed? – How does this fit in with other or larger outcomes? – Are there any smaller outcomes that need to be achieved in order to overcome obstacles? – What midpoint goals will let you know you are on track for achieving your overall outcome? How is your outcome now and how is it changing?

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